Note: The job is a remote job and is open to candidates in USA. Aven Hospitality is a technology provider in the hospitality sector, seeking a Sr. Manager of Marketing Operations & Digital to enhance their marketing strategy and execution. The role focuses on optimizing lead flow processes, managing marketing tools, and driving data-driven marketing programs to support pipeline growth and customer engagement.
Responsibilities
- Design, implement, and manage the end-to-end lead flow process
- Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase)
- Ensure data hygiene and tracking across all platforms
- Manage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and Demandbase
- Act as the lead for our corporate website
- Manage database segmentation, email testing and deliverability, and lead scoring models
- Create and maintain 'The Playbook'
- Support integrated marketing programs across digital, content, email, events, and account-based campaigns
- Define and track KPIs, report on marketing impact, and provide actionable insights
- Track and manage program spend
Skills
- 7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment
- Proven experience supporting revenue-focused demand generation and ABM programs
- Strong analytical skills with the ability to translate data into actionable insights
- Experience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environment
- Proficiency with GTM tech tools such as Salesforce, Pardot, and Demandbase
- Expertise in optimizing processes and systems for scalability and efficiency
Benefits
- Very competitive compensation
- Generous Paid Time Off (25 PTO days)
- 8 Hours Annually Volunteer Time Off (VTO)
- Comprehensive medical, dental, and wellness program
- 12 weeks paid parental leave
- Flexible working arrangements
- Formal and informal reward, recognition, and acknowledgement programs
- Fun and engaging employee development events
Company Overview
Aven Hospitality is a digital marketing company that offers consortia, GDS, and reservation services. It is a sub-organization of Sabre Corporation. It was founded in 1996, and is headquartered in Southlake, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.avenhospitality.com.