Note: The job is a remote job and is open to candidates in USA. NinjaOne is a company that unifies IT to simplify work for nearly 40,000 customers in 140+ countries. They are seeking a Senior Product Marketing Manager for the Public Sector Segment to own the go-to-market strategy and collaborate with cross-functional teams to drive awareness, adoption, and revenue growth across government audiences.
Responsibilities
- Act as the voice of the Public Sector market within NinjaOne, grounding messaging in real-world agency needs, compliance requirements, and emerging government IT trends
- Own Public Sector buyer and persona insights, including Federal vs. SLED nuances, procurement motions, agency pain points, compliance drivers, and competitive dynamics
- Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Federal, SLED, and regulated-sector IT buyers
- Partner with the Public Sector Segment Marketing Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the government audience
- Identify opportunities to evolve NinjaOne's Public Sector positioning and messaging to align with mandates such as zero-trust, FedRAMP, CMMC, and CISA directives
- Lead GTM strategy for Public Sector-focused launches, partnering with Product, Sales, and Marketing to drive awareness, adoption, and pipeline growth
- Build messaging and tools that help both direct sales and agency-facing teams articulate NinjaOne's differentiated value within government procurement contexts
- Partner with the Head of Public Sector Sales and Revenue Enablement to deliver joint workshops, webinars, and training that help government-facing reps navigate complex procurement cycles
- Help prioritize and execute the Public Sector roadmap for enablement, campaigns, launches, and field support in partnership with Product, Sales, and Marketing stakeholders
- Develop Public Sector ideal customer profiles, segmentation strategies, and targeting plans to improve focus and execution across Federal and SLED audiences
- Create Public Sector-focused enablement content including pitch decks, solution guides, competitive battlecards, objection-handling tools, and agency success stories as well as maintain a reusable PubSec enablement library
- Simplify complex compliance requirements and product capabilities into clear, actionable insights so internal teams can confidently speak to NinjaOne's value in regulated environments
- Deliver training and ongoing support for the sales team to ensure alignment with key Public Sector messaging, compliance positioning, and procurement best practices
- Build and maintain tools that help articulate product value, including capability statements, agency case studies, and RFP/RFI response frameworks that highlight measurable mission outcomes
- Help position NinjaOne as the most trusted IT management platform for modern government IT teams through strategic storytelling and thought leadership
- Contribute to industry content such as whitepapers, compliance guides, webinars, community panels, and agency-facing campaigns alongside the Public Sector Segment Leader
- Represent NinjaOne at key government IT industry events and in analyst briefings, podcasts, or panels
- Cultivate relationships with government IT influencers and agency partners to strengthen NinjaOne's credibility and brand presence across the public sector ecosystem
- Monitor market dynamics, regulatory developments, and government buyer feedback to refine positioning and campaign strategy
- Track and report performance of Public Sector-focused launches and initiatives, tying results to pipeline, revenue impact, and agency engagement
- Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
- Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting, feedback loops, and continuous improvement
- Other duties as needed
Skills
- 5+ years of experience in product marketing, particularly in B2B software, IT management, or public sector-focused technology
- With experience in the Public Sector space, you've developed a strong understanding of government buying environments, procurement vehicles, compliance frameworks, and agency IT personas
- Crafting compelling messaging and executing go-to-market strategies is a strength you've honed throughout your career, supported by strong presentation skills and experience influencing audiences at all levels
- You've collaborated closely with sales enablement, content creation, demand generation, and partnerships teams, with particular strength in driving adoption and revenue outcomes
- Translating complex compliance requirements and technical concepts into clear, accessible messaging is something you excel at
- Your experience managing cross-functional projects in dynamic environments has driven consistent results
- Data-driven decision-making is second nature to you, supported by strong analytical skills and market research experience
- Building and scaling processes comes easily to you, ensuring they remain efficient, repeatable, and impactful
- You're naturally drawn to coaching and supporting both sales and agency-facing teams, always approaching it with patience, empathy, and a teacher's mindset
- Helping others understand the nuances of government IT buying excites you, and you believe strong relationships are core to long-term success
- You've used your market insight and influence to help elevate the teams and programs you support
- Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
- Embody and lead in NinjaOne's values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
- Bonus points if you hold an active security clearance or have prior experience supporting a FedRAMP authorization or CMMC assessment process
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Unlimited PTO
- Life insurance coverage and PTO
- Hybrid remote work
- Comprehensive benefits package
Company Overview
NinjaOne serves as an IT platform for endpoint management that enhances productivity, minimizes risks, and lowers overall IT expenses. It was founded in 2013, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.ninjaone.com.