[Remote] Staff Product Manager - Creators

Note: The job is a remote job and is open to candidates in USA. HighLevel is an AI-powered business operating system that supports agencies, entrepreneurs, and SMBs in building and scaling their operations. The Staff Product Manager for Creators will own the product vision and strategy for HighLevel’s Courses platform, focusing on enhancing learner engagement and outcomes while driving growth and monetization.

Responsibilities

• Own the Creators Product Vision & Strategy – Define and execute the roadmap for HighLevel’s Courses platform, serving 1.1M+ monthly active learners, with a strong focus on engagement, completion, and long-term retention in a B2B2C environment
• Own the end-to-end learner journey from first course interaction to completion, repeat engagement, and reactivation, identifying drop-offs, friction points, and opportunities to improve learner outcomes and business impact
• Drive Learner Growth & Monetization – Improve learner adoption, stickiness, and outcomes while supporting revenue expansion through improved course discovery, consumption, and progression experiences
• Deliver Core Learning Experiences – Lead the end-to-end development of features that enhance course creation, consumption, progress tracking, and learner success at scale
• Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance
• Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile
• Scale & Reliability – Continuously improve platform scalability, performance, and reliability to support a large and growing learner base
• Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and elevate learner satisfaction
• Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact
• Own Outcomes, Not Just Features – Deliver measurable improvements in learner engagement, retention, completion rates, and overall platform growth
• Identify, define, and optimize learner activation milestones (e.g., first lesson completed, first course finished) that strongly correlate with long-term retention and monetization
• Own and report on clear success metrics, including learner activation rate, course completion rate, time-to-first-value, 7/30/90-day retention cohorts, and revenue per learner, using data to continuously refine product strategy

Skills

• 8+ years of Product Management experience, with a strong focus on B2C or B2B2C learning platforms serving 2M+ monthly active users
• Proven track record of shipping impactful product features that drive measurable improvements in learner engagement, completion, retention, and business growth
• Deep understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys
• Experience driving creator growth and monetization within subscription, marketplace, or creator-led business models
• Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization

Company Overview