[Remote] Technician Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. FlexTrades is a rapidly growing national provider of production solutions recognized by Staffing Industry Analysts as a 2026 Best Place to Work. We are seeking a highly motivated Technician Marketing Specialist to join our Marketing team, where you will execute multi-channel programs focused on technician acquisition and support the technical recruiting team.

Responsibilities

• Program Development: create and launch new demand generation initiatives focused on technician acquisition and bench re-engagement
• Email Marketing: plan, build, and optimize email marketing campaigns to nurture leads and drive engagement across the funnel
• Digital Marketing: manage and optimize the efficient use of job boards and company review sites to drive brand awareness, improve acquisition, and identify skilled technicians aligned to client demand
• Communications: drive candidate communication programs, newsletters, spotlights, and related programs to build a loyal, long-term technician community
• Candidate Flow Optimization: collaboration with recruiting and marketing to streamline and optimize lead handoffs, scoring, and funnel progression
• Reporting & Analysis: own campaign reporting; analyze performance metrics; share insights to improve open rates, application rates, click-through rates, conversions, and pipeline impact
• Content: coordinate and work closely with team members to develop creative content for marketing initiatives
• Explore new channels to expand footprint and alignment with key technician segments including, but not limited to, sociations, career fairs, trade schools, etc
• All other duties as assigned

Skills

• Bachelor's degree in marketing, communications, business, or similar discipline
• 4+ years of experience in service-driven demand generation, B2B and B2C marketing, or growth marketing roles
• Deep knowledge of email marketing, including list segmentation, deliverability, A/B testing, and reporting
• Hands-on experience with job boards and related candidate acquisition channels as well as review sites
• Strong analytical skills and proficiency with back-end communication and reporting systems and tools (e.g., Bullhorn, Canvas, Salesforce, Google Analytics, Excel, etc.)
• Excellent project management skills and attention to detail
• Strong collaboration and communication skills, with a cross-functional mindset
• Bullhorn experience is highly preferred
• Experience in manufacturing, industrial staffing, workforce solutions, or similar is a plus

Benefits

• Best in Class: Medical, Dental, Vision, Disability and Life Insurance coverage offered
• Work remotely in the United States
• Paid holidays, Vacation, & Birthday PTO
• Company sponsored personal wellness plan
• Home office equipment provided

Company Overview