Note: The job is a remote job and is open to candidates in USA. Arrowhead Programs is seeking an experienced Vice President of Marketing & Sales Enablement to architect and execute a comprehensive marketing and sales enablement strategy. This role will be accountable for developing and managing the division’s marketing budget and driving measurable growth while enhancing customer experience.
Responsibilities
- Design and implement an integrated marketing and sales enablement strategy that aligns with divisional and enterprise goals, driving stakeholder engagement, organic growth, and retention
- Champion the launch and ongoing evolution of the divisional brand, ensuring all initiatives are strategically resourced and executed for maximum impact
- Lead the development and execution of go-to-market plans, product launches, customer events, and content marketing that amplify brand presence and support revenue objectives
- Serve as the primary architect of divisional marketing priorities, translating business needs into actionable plans and measurable outcomes
- Develop, manage, and optimize the divisional marketing budget, ensuring resources are allocated to high-impact initiatives and financial targets are consistently met
- Define, track, and report on key performance indicators (KPIs), sales enablement effectiveness, and marketing ROI, leveraging data-driven insights to inform strategy and demonstrate business value
- Implement systems for continuous improvement, ensuring all marketing investments deliver quantifiable results and support divisional growth
- Lead the creation and deployment of sales enablement programs, tools, and resources that empower field teams, strengthen digital platforms and drive revenue growth
- Foster collaboration with divisional leaders, central marketing, and shared service teams to ensure alignment, share best practices, and maximize the impact of marketing efforts
- Facilitate regular business reviews and marketing meetings to communicate priorities, progress, and impact to stakeholders
Skills
- Minimum of 10 years' experience in a marketing leadership role
- Specialty insurance industry experience is required
- Proven experience launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams
- Strong presentation skills, with a passion for outstanding content and measurable performance
- Experience developing Go-to-Market strategies for high-growth businesses
- Demonstrated ability to manage budgets, measure performance, and drive ROI
- Hands-on leadership style, willing to dive into details and work collaboratively to achieve goals
Benefits
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Company Overview
Arrowhead Programs designs and administers specialized insurance programs and risk solutions for commercial and personal clients. It was founded in 2006, and is headquartered in Chicago, Illinois, USA, with a workforce of 1001-5000 employees. Its website is http://www.arrowheadprograms.com.