LOFT creates modern, feminine clothing for women and is seeking a Coordinator for their Brand Marketing team. This role involves executing brand marketing initiatives and collaborating with various internal partners to enhance the brand's positioning and drive client engagement across channels.
Responsibilities
- Responsible for executing brand marketing plans in collaboration with the creative, visual merchandising, client experience, public relations, merchants & social
- Works closely with Senior Manager and Assistant Manager to execute seasonal marketing strategies designed to drive traffic and engagement including on product marketing, store signage, branded events and experiential marketing experiences
- Maintain marketing calendar on a daily basis, to ensure key dates and messaging direction is up to date and teams are informed
- Provide monthly messaging and product focus direction to cross-functional teams and communicate any changes or updates as needed
- Create monthly and ad-hoc briefs that support marketing initiatives across channels
- Track and analyze campaign performance to measure KPIs, identify learnings and propose improvements
- Develop deep consumer knowledge and apply those insights to deliver actionable, insights-driven strategies across various channels
- Maintain cutting-edge knowledge of the evolving multi-channel marketing space
Skills
- Team player with proven ability to work effectively with cross-functional teams
- Ability to work both in a team and independently
- Strong analytical skills and clear understanding of financial measurements
- Outstanding verbal and written communication skills
- Demonstrated ability to multi-task in a fast-paced environment
- Familiar with Microsoft (Word, Excel, Outlook, PowerPoint) and Google (Drive, Sheets, Slides) applications
- Bachelor's degree in Marketing, Business or Communications/Business preferred
- 1-2 years experience & a demonstrated interest in marketing and fashion/retail
Benefits
- Merchandise discount at select KnitWell Group brands
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
- Medical, dental, vision insurance & 401(K)
- Employee Assistance Program (EAP)
- Paid time off & holidays
Company Overview
For 25 years, LOFT has been the go-to brand for optimistic and versatile style—clothing, jewelry, shoes, and accessories—that aspires to bring joy and confidence to women everywhere, every day. It was founded in 1954, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.loft.com/.