Note: The job is a remote job and is open to candidates in USA. Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible for all. They are seeking a Director of Growth Marketing to lead strategy and execution across various channels, focusing on building consumer growth engines and driving acquisition. This role involves managing budgets, developing creative strategies, and partnering with teams to enhance marketing effectiveness.
Responsibilities
- Own paid acquisition across Meta, TikTok, Google, podcast, OOH, and emerging channels with full budget and CAC accountability
- Build SEO, content, and web conversion strategy with a long view on durable organic growth
- Lead acquisition creative strategy: strong POV on direct response formats, track record of briefing for paid social and video, and finding the hook that converts in a trust-sensitive category
- Develop referral, ambassador, and influencer programs as owned acquisition channels
- Build attribution infrastructure and measurement strategy, rigorous about what's actually driving growth, not just what's easy to track
- Run a rigorous experimentation program focused on acquisition efficiency and subscription conversion
- Partner with Finance on budget planning and ROI reporting; bring competitive and channel intelligence to the team
- Lead a lean team of FTEs, freelancers, and agency partners; hire well, develop the people you hire
Skills
- 6-8+ years in growth or performance marketing, with meaningful time in consumer health, wellness, or DTC subscription
- Track record owning and scaling paid acquisition budgets from $0 to $MM with real budget authority, not just advisory influence
- Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL a plus, Mixpanel/Amplitude expected)
- Sharp creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This role requires active work authorization in the US
Benefits
- Employer-covered health, dental, and insurance plan options
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
Company Overview
Maven is a digital health platform that works with health plans and employers to offer virtual services for women’s and family health. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.mavenclinic.com.