Note: The job is a remote job and is open to candidates in USA. Coupa is a company that specializes in total spend management through its innovative AI platform. They are seeking a strategic Field Marketing Manager to enhance engagement and accelerate sales pipeline across North America, collaborating with various teams to create impactful marketing events.
Responsibilities
- Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business
- Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events
- Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders
- Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads
- Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement
Skills
- 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
- Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
- Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms
- Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps
- Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events
- Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams
- Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline
- Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%)
Company Overview
Coupa is a cloud platform for business spend that offers a fully unified suite of financial applications for business spend management. It was founded in 2006, and is headquartered in Foster City, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coupa.com.