Note: The job is a remote job and is open to candidates in USA. Colombo & Hurd is a U.S. immigration law firm focused on helping talented professionals navigate their immigration journey. They are seeking a Director of Video & Social Content to lead the creation of engaging content that simplifies complex legal topics and drives audience engagement across multiple platforms.
Responsibilities
- Own the video and social content strategy across YouTube, Instagram, TikTok, Facebook, and LinkedIn
- Define what we create, who it’s for, and what it’s meant to achieve
- Develop creative concepts including hooks, formats, series, and storytelling frameworks that drive retention and engagement
- Shape both long-form YouTube content and short-form vertical video (Reels, TikTok, Shorts)
- Write and direct content briefs for production, guiding ideas from concept through final execution
- Craft high-performing short-form copy, including hooks, captions, and on-screen text tailored to each platform
- Develop and optimize ad copy for paid social campaigns, ensuring alignment between organic content and conversion-focused messaging
- Partner with attorneys to translate complex legal topics into clear, engaging, and accurate content
- Collaborate closely with the ads team to ensure content is built for engagement, targeting, and conversion—not just views
- Analyze performance metrics (retention, watch time, engagement, conversions) and use insights to continuously improve content
Skills
- Proven experience leading high-performing video and social content strategies with measurable results (audience growth, engagement, retention, conversion)
- Strong expertise in both organic social content and paid media, including hands-on experience writing ad copy that drives performance
- Fluency in English and Spanish (required), with the ability to create or adapt content for both audiences
- Deep instinct for hooks, pacing, and storytelling that keeps audiences watching and sharing
- Ability to simplify complex, high-trust topics without losing nuance or credibility
- Strong editorial judgment and a clear understanding of platform-specific voice and tone
- Experience leading creative direction and collaborating across teams (production, subject-matter experts, marketing, paid media)
- Knowledge of immigration law (though if you do that's a bonus!)
Company Overview
Colombo & Hurd is a law firm that provides immigration guidance services for professionals, businesses, investors, and families. It was founded in 2006, and is headquartered in Orlando, Florida, USA, with a workforce of 201-500 employees. Its website is https://www.colombohurdlaw.com/.