Note: The job is a remote job and is open to candidates in USA. ROXON is an innovation-driven outdoor and EDC brand focused on modular multi-tools and next-generation carry systems. They are seeking a hands-on Growth Marketing Manager to drive growth across Shopify DTC, optimize paid media campaigns, and improve conversion rates. The role requires both strategic thinking and execution in managing customer acquisition and revenue growth.
Responsibilities
- Manage and optimize Meta Ads and Google Ads campaigns
- Improve blended ROAS, CAC efficiency, and contribution margin
- Build and scale profitable customer acquisition systems
- Monitor campaign performance daily and adjust based on data
- Analyze funnel metrics including CTR, CPC, CPM, CVR, AOV, MER, and LTV
- Identify and improve conversion bottlenecks across the Shopify funnel
- Collaborate on landing page optimization and CRO testing
- Improve product positioning, bundles, offers, upsells, and retention flows
- Work with CRO resources to improve site conversion and revenue per visitor
- Help guide performance creative direction for Meta/TikTok-style content
- Work with creators and internal teams on: hooks, UGC concepts, ad angles, content testing
- Understand what drives conversion in content-driven advertising
- Build structured KPI tracking and reporting systems
- Use GA4, Shopify, Meta, and attribution data to guide decisions
- Identify growth opportunities across acquisition, retention, and monetization
- Work cross-functionally with U.S. and overseas teams
Skills
- 3+ years experience in Shopify DTC growth and/or paid acquisition
- Strong hands-on experience with Meta Ads
- Strong hands-on experience with Google Ads
- Strong hands-on experience with Shopify
- Strong understanding of ROAS
- Strong understanding of CAC
- Strong understanding of CVR
- Strong understanding of AOV
- Strong understanding of MER
- Strong understanding of Contribution Margin
- Experience scaling paid campaigns with measurable revenue impact
- Strong understanding of UGC and performance creative
- Comfortable operating in a fast-moving small-team environment
- Strong English communication skills
- Experience with creator/affiliate-driven brands
- Experience in outdoor, EDC, tactical, tools, or enthusiast categories
- Experience with Klaviyo
- Experience with GA4
- Experience with Triple Whale
- Experience with Hotjar / Clarity
- Experience with CRO testing
- Experience managing or coordinating creative production
Benefits
- Direct impact on revenue and company growth
- High ownership and visibility
- Opportunity to shape the marketing system from the ground up
- Long-term growth potential as the brand scales globally
Company Overview
ROXON makes multitools for outdoor, camping, and daily use, focusing on innovation and durability. It was founded in undefined, and is headquartered in Irvine, California, USA, with a workforce of 51-200 employees. Its website is https://roxontool.com.