Note: The job is a remote job and is open to candidates in USA. Dynatrace is seeking an experienced Lead Partner Marketing Manager to work with Global Systems Integrator partners. This role involves developing marketing strategies, managing budgets, and collaborating with cross-functional teams to ensure successful execution of marketing initiatives.
Responsibilities
- Define: Develop marketing strategies to support joint business plans, influencing adoption and action from key stakeholders. Identify and prioritize strategic partner audiences for lifecycle and joint marketing programs. Establish clear objectives, KPIs, and implementation plans, ensuring effective tracking and measurement of success
- Curate: Drive development/maintenance of joint value propositions, along with a standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as sales cheat sheets, solutions briefs, and sales decks
- Design: Identify and develop joint communications, demand generation, and thought leadership opportunities, and integrated programs to be activated by regional teams
- Operationalize: Manage budgets, build and maintain relationships with key stakeholders at all levels to ensure efficient execution. Work closely with the global and regional marketing teams to amplify GSI presence in campaigns, programs, and events where appropriate. Identify operational improvements, provide tactical guidance to team members, and drive initiatives to successful completion
- Collaborate and Influence: Co-ordinate with cross-functional teams to foster collaboration and influence the adoption of programs and action by partners, ensuring alliance success and optimal performance, while delivering measurable outcomes
- Manage program performance: Continuously track and monitor key performance metrics to assess program success. Recommend optimizations and new initiatives based on data insights and feedback loops
Skills
- 5+ years partner/alliance marketing experience with B2B software/high tech/SaaS company, with proven ability to deliver consistently strong, measurable results
- Ideally, a degree-level education, preferably in relation to a Marketing discipline
- Deep understanding of partner programs, lifecycle marketing, and digital engagement strategies
- Experience working with large partners – preferably GSIs – developing strategy and creating programs influencing adoption, outcomes, and success
- Must be an independent, flexible self-starter with high energy, a strategic outlook, and a growth mindset. Somebody who can build rapport and drive execution with partners and stakeholders
- Excellent communication, collaboration, and influencing skills
- Familiarity with marketing automation and mar tech such as Marketo, Salesforce, PowerBI, Zift, and Asana, but you'll be fully supported by the Global Operations Team
- Able to work across time zones, requiring flexible working hours when needed
- Willingness to travel internationally (approximately 30%) to support program execution
- Fluency in English is mandatory; other languages are a huge benefit
Benefits
- Health
- Dental
- Life
- STD
- LTD
- 401k
- PTO
- Company-sponsored premium benefits
- Medical
- Dental
- Vacation/holidays
- Company matching 401(k) Plan
Company Overview
Dynatrace delivers answers and intelligent automation from data. It was founded in 2005, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is https://www.dynatrace.com.