Note: The job is a remote job and is open to candidates in USA. Workiva is seeking a Lead Program Manager to lead high-impact Go-To-Market (GTM) initiatives that drive alignment, scalability, and operational excellence across their revenue engine. The role involves partnering with senior leaders across various departments to deliver complex, cross-functional programs that accelerate growth and improve customer outcomes.
Responsibilities
- Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success
- Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment and customer lifecycle optimization
- Define and improve GTM processes to ensure consistency, scalability, and clarity across teams
- Support strategic planning cycles, aligning GTM programs to company objectives and key milestones
- Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption
- Own program structure, operating models, timelines, dependencies, and risk mitigation strategies
- Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions
- Communicate program status, risks, and outcomes to senior leadership
- Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support
- Track KPIs and measure program impact against defined outcomes
- Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes
- Navigate ambiguity and shifting priorities while maintaining program momentum
- Build alignment, secure buy-in, and balance competing priorities across complex initiatives
- Foster a culture of collaboration and shared ownership across the GTM ecosystem
- Lead change management efforts, including stakeholder engagement, communication, and rollout planning
- Partner with enablement and operations teams to ensure successful adoption of new tools, processes, and programs
- Develop documentation, training, and communications to support GTM initiatives
- Establish best practices for repeatable, scalable program delivery
Skills
- Bachelor's degree in Business, Marketing, Operations, or related field (or equivalent experience)
- 8+ years leading large-scale GTM or RevOps programs, including lead-to-cash processes and enterprise system implementations in a public SaaS company (>$1B revenue)
- Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight
- Experience working across Sales, Marketing, Customer, and Partner organizations
- Background in public SaaS or B2B technology environments
- Strong communication, planning, and organizational skills, with experience engaging senior stakeholders
- Exposure to sales strategy, marketing operations, or customer lifecycle programs
- PMP, Agile, or similar certification
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Company Overview
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time. It was founded in 2008, and is headquartered in Ames, Iowa, USA, with a workforce of 1001-5000 employees. Its website is http://www.workiva.com.Company H1B Sponsorship
Workiva has a track record of offering H1B sponsorships, with 4 in 2025, 3 in 2024, 1 in 2023, 3 in 2022, 1 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.