Note: The job is a remote job and is open to candidates in USA. Red Carrot is an award-winning, woman-owned small business specializing in federal government work. They are seeking a Paid Media and Digital Manager to support media strategy, execution, and performance reporting for a federal program, requiring strong hands-on experience in managing paid media across digital platforms.
Responsibilities
- Support cross-channel media planning and execution with strategic guidance from the Director
- Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others
- Monitor campaign performance, analyze results, and deliver actionable reporting
- Use analytics tools to assess performance trends, audience behavior, and media effectiveness
- Advise internal teams on paid media and digital best practices and lead execution of relevant tactics, including paid advertising creative production
- Collaborate with strategists and creatives to ensure integrated execution across channels
- Conduct light SEO performance monitoring and reporting to inform content and media decisions
- Leverage AI-enabled platforms and features for campaign optimization, audience insights, and efficiency where appropriate
- May be responsible for other duties as assigned
Skills
- 5–7 years of experience in paid media and digital marketing, including hands-on campaign execution and reporting
- Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.)
- Basic understanding of SEO and content performance optimization
- Familiarity with analytics tools including Google Analytics, Google Tag Manager, SEMrush, and platform-specific dashboards
- Comfortable making platform recommendations and optimizing campaigns based on performance data
- Federal government experience strongly preferred
Benefits
- Tuition reimbursement and professional trainings for eligible employees.
- Top-tier medical, dental, vision, life insurance and long-term disability coverage.
- 401(k)-retirement and Roth plan with company matching and no vesting period.
- Discretionary profit-sharing plan to all eligible employees after one year of employment.
- Provides flexible work hours, paid time off, and 11 federal holidays.
Company Overview
Red Carrot is an advertising agency that offers strategic, events planning, creative, project management and website development services. It was founded in 2011, and is headquartered in Miami, Florida, USA, with a workforce of 11-50 employees. Its website is https://theredcarrot.com.