Note: The job is a remote job and is open to candidates in USA. Coinbase is a leading company focused on increasing economic freedom and is seeking a Product Marketing Manager for their Prediction Markets team. The role involves owning the voice of the customer, developing growth strategies, leading go-to-market strategies for product launches, and measuring the performance of marketing initiatives.
Responsibilities
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions
Skills
- 5+ years of marketing experience within the trading/crypto or FinTech space
- Demonstrated track record of ideating and implementing growth strategies on products
- Demonstrated track record of creating customer segmentation and insights
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Benefits
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
Company Overview
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It is a sub-organization of Coinbase. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.