Note: The job is a remote job and is open to candidates in USA. Alderson Loop is a Fortune 500 investment management firm seeking a Senior Product Marketing Manager to shape and execute their Individual Investors Advice Strategy. The role involves leading growth marketing efforts, developing go-to-market strategies, and enhancing client engagement within the financial services sector.
Responsibilities
- Lead growth marketing efforts for advice services, identifying and implementing strategies that drive prospect acquisition, increase enrollment, and accelerate adoption among target client segments
- Identify and evaluate new and emerging opportunities to expand advice offerings, increase client engagement, and drive business growth
- Develop strategic recommendations for future advice capabilities, services, and client experiences across multiple client segments and asset tiers
- Assess market opportunities, client needs, and competitive dynamics to inform growth strategies and investment decisions
- Build business cases and evaluate economics to support proposed advice offerings, growth initiatives, and strategic investments
- Recommend client acquisition, engagement, and retention strategies that increase adoption and long-term client value
- Lead strategy development and positioning for current and future advice offerings
- Conduct and oversee market, client, and competitive research to identify opportunities and validate strategic recommendations
- Define and evaluate advice offer components including service models, feature sets, pricing structures, value propositions, and positioning strategies
- Develop product positioning, messaging frameworks, and differentiated go-to-market strategies
- Recommend and support execution of launch and adoption plans for new advice products, services, and enhancements
- Monitor industry trends, wealth management offerings, and competitive positioning to identify opportunities for innovation and differentiation
Skills
- Bachelor's degree or equivalent combination of education and relevant experience
- 7–10 years of experience in product marketing, growth marketing, product strategy, or related roles within financial services
- Proven experience developing product positioning, messaging, and go-to-market strategies
- Demonstrated success identifying and pursuing new growth opportunities, launching new offerings, or expanding adoption of emerging products and services
- Experience developing business cases, evaluating economics, and making strategic recommendations to senior leadership
- Strong analytical, research, and problem-solving skills
- Experience leading complex, cross-functional initiatives from concept through execution
- Financial services industry experience required
- Experience conducting market assessments, pricing analysis, and competitive evaluations
- Wealth management, advisory services, or advice platform experience strongly preferred
- Experience designing, evolving, or commercializing client advice offerings, advisory programs, or service models preferred
- B2C marketing experience preferred
Company Overview
Alderson Loop provides management consulting, staff augmentation, project staffing, marketing, graphic design, content writing and SEO. It was founded in 2015, and is headquartered in Sykesville, Maryland, USA, with a workforce of 51-200 employees. Its website is https://www.aldersonloop.com/.Company H1B Sponsorship
Alderson Loop has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2024, 2 in 2023, 5 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.