Note: The job is a remote job and is open to candidates in USA. Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform. They are seeking a strategic leader to define and scale their Global Marketing Programs function, focusing on partner marketing, incentives, and demand generation initiatives to drive pipeline growth and revenue outcomes.
Responsibilities
- Define and lead the global strategy for marketing programs across partner marketing, field marketing, incentives, executive engagement, communications and partner demand generation initiatives
- Serve as the primary marketing counterpart to channel Sales leadership and act as the 'program czar' for you align and ensure partner marketing-sourced and influenced pipeline goals are achieved to support revenue targets
- Build, execute and measure high-impact regional and global partner programs, including but not limited to: Partner Enablement, MDF Program and partner investment, Partner-led programs, Incentive and rewards programs, Bring innovative new program to accelerate partner revenue growth
- Drive integrated partner marketing programs that create measurable pipeline impact while optimizing collaboration between Corporate Marketing, Demand Generation, Product Marketing, and Sales
- Develop scalable partner marketing programs with strategic channel partners to increase market reach, customer engagement, and pipeline contribution
- Create and operationalize metrics, reporting frameworks, and pipeline accountability processes to measure partner growth, program effectiveness and drive continuous improvement
- Champion a culture of creativity, urgency, operational excellence, and customer obsession across all marketing initiatives
Skills
- 10+ years of B2B marketing experience, including 5+ years focused on channel marketing
- Proven success building and scaling global and/or regional partner marketing programs that generate measurable pipeline and revenue impact
- Strong experience partnering with channel sales leadership and operating as a trusted advisor to senior stakeholders
- Experience working with channels, alliances, or strategic partners to develop joint go-to-market and customer engagement programs to launch through our partners
- Strong analytical and strategic thinking skills
- Entrepreneurial mindset with the ability to thrive in fast-paced, ambiguous, and high-growth environments
- Proven track record executing creative, differentiated, and out-of-the-box partner marketing programs that stand out in competitive markets
- Exceptional cross-functional collaboration, communication, and project management skills
- Willingness to travel approximately 10-15% of the time
- High ownership mentality with strong attention to detail and operational discipline
- Inbox Zero mindset preferred
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
- Sales incentives
- Discretionary bonuses
- Equity in the company in the form of restricted stock units (RSUs)
Company Overview
Verkada is a cyber security company that offers an AI integrated platform for cloud physical security. It was founded in 2016, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.verkada.com.